Commercial lighting: optimising the customer experience and enhancing the value of your products
In retail environments, lighting is an essential lever for highlighting products, guiding the customer path and creating a pleasant atmosphere. At Rodalight, we develop customised LED solutions to meet the specific needs of each retail outlet, whether food shops, specialist shops or superstores.
The challenges of commercial lighting
- Enhancing products: The right light levels and angles reveal the colours, textures and details of the items on display.
- Visual comfort: Avoid glare and create a pleasant lighting environment for customers and employees.
- Optimising space: Lighting can guide the customer’s path and highlight promotional areas.
- Energy performance: Using efficient LED solutions to reduce energy consumption and operating costs.
Rodalight technical solutions for retail premises
Rodalight offers different solutions to suit different areas and needs:
- General lighting: LED ceiling and track lights for uniform, pleasant lighting.
- Product lighting: Adjustable spotlights and floodlights to enhance shop windows and shelves.
- Ambient lighting: Indirect, dimmable lighting to create distinct zones and highlight promotions.
- Exterior lighting: For entrances and shop windows, ensuring visibility and attractiveness even at night.
Comparison of luminaire types for commercial areas
| Luminaire | Benefits | Disadvantages |
|---|---|---|
| Adjustable LED spotlight | Targeted product enhancement, optimum colour rendering | May require frequent adjustments depending on layout |
| Recessed ceiling light | Uniform, discreet lighting | Fixed installation, less flexible |
| LED track spotlight | Flexibility, easy to reposition | Design sometimes more industrial, less aesthetic |
Optimisation and customer comfort
For efficient, pleasant lighting:
- Precise calculation of the optimum illuminance for each zone.
- Combining direct and indirect lighting to create a balance between visibility and ambience.
- Dimmable systems that can be adjusted according to the time of day or promotional periods.
- Anti-glare lighting for checkout areas and customer walkways.
Practical applications and Rodalight achievements
We have designed installations for various types of commercial space:
- Food stores: adjustable LED spotlights to highlight fresh produce and window displays.
- Specialist shops: a combination of general and targeted lighting to optimise the shopping experience.
- Large spaces and modular surfaces: flexible systems to adapt lighting to changes in layout.
To see what we’ve done, take a look at our gallery of projects and discover the impact of controlled lighting on the customer experience and product value.
Maintenance and durability
Rodalight LED solutions guarantee long life and optimised power consumption. Our services include :
- Personalised study of each business to define the right lighting.
- Relamping and adjustments possible according to the evolution of the shelves and displays.
- Advice on choosing and maintaining luminaires to guarantee performance and longevity.
For a turnkey project, Rodalight also offers a customised design service and Express Consultancy, tailored to your needs and your specific business configuration.
Conclusion
Professional, well thought-out lighting transforms the customer experience and enhances the value of your products in retail outlets. With Rodalight, you benefit from in-depth technical expertise and high-performance, durable and customised LED solutions. Discover also our solutions for exhibition areas and office spaces to complete your professional installation.
