Tip 1. An attractive shop window
The shop front is the first point of contact with your prospects. Whether your shop is on a high street or in a shopping centre, a beautiful sign and a well-lit shop front immediately attract attention. To stand out from your competitors, don’t hesitate to decorate your shop front in an original way.
To attract passers-by, display your best products. Lighting specially designed for your store will show them off to best advantage. This usually involves a variety of spotlights, such as adjustable track spotlights or a combination of track and recessed spotlights. By choosing the right shade of light (colour temperature) and an ideal colour rendering index, they perfectly enhance every detail of your products.
Tip 2. A well thought-out customer experience
Almost all the customer’s senses are involved when they cross the threshold of your shop: sight, smell, touch and hearing. So it’s important that you arouse pleasant emotions in them to encourage them to make a purchase.
Good brightness and brilliance optimise visual comfort, boost confidence and make it easier to find your way around the room. Ceiling lights, spotlights and adjustable spotlights provide the main light. Suspended luminaires and wall lights modulate the atmosphere inside. Directional lighting can also be used to accentuate certain key areas and highlight certain items.
The advantage of track lighting is that it’s modular: you’re free to optimise the layout of your spotlights according to the evolution of your collections and the way you design your shop. You can move your spotlights on the tracks without having to move anything in the shop.
Tip 3: Choose the right location for each product
It has been shown that customers systematically take the right-hand side of the aisle when they walk through a shop, and go up the left-hand side. The products that generate most of your company’s sales should therefore be displayed in this part of your sales area. It’s also important that customers have enough space to move around comfortably.
Lighting is important here too. By directing spotlights onto the shelves, you can highlight your products. The brightness of these elements must be carefully measured so as not to dazzle potential customers. Opt for adjustable track lighting to illuminate your shelves. These are practical devices, especially if you regularly change the layout of your furniture.
Tip 4. Go for beautiful decoration
The decoration of your shop needs to be well thought out and balanced. Frames, paintings and mirrors are timeless and versatile accessories. Light fittings are also objects in their own right that enhance your interior design.
Don’t forget tomatch your wall and ceiling lights to your shop’s decorating style : contemporary, modern, industrial, minimalist, retro, etc.
At busy times of year, adorn your shop window and interior with special accessories and install elegant decorations to light up your premises.
Tip 5. Create a made-to-measure atmosphere in your point of sale
It‘s the atmosphere you create in your shop that makes your customers feel at ease and want to discover your products. In fact, there are several types:
- Muted: ideal for restaurants, bars or even clothing shops. Ceiling or pendant lights evenly distributed throughout the sales area provide the main source of light. Softly lit wall lights create a soft, soothing environment.
- Punchy: favoured in fashion boutiques for young people or in trendy bars. A few powerful LEDs on the walls are just the thing!
- Zen: this atmosphere is perfect for a wellness area or hairdressing salon. Well-directed ledstrip roller lighting systems, wall lamps and recessed spotlights can diffuse a sublime halo of indirect light.
- Neat: in a jewellery store or showroom, this type of lighting atmosphere is preferred to ensure that the colours of the products are rendered as faithfully as possible. LED sources with an ultra-high Colour Rendering Index should be used.
Tip 6. Play with lighting
As we’ve seen, lighting influences the atmosphere in your shop. Before carrying out any renovation work, we recommend that youconsider the ideal position for the luminaires you want. To do this, consider a number of parameters, including the location and orientation of your premises and the nature of your products.
The colour temperature of your luminaires also needs to be chosen carefully to help you sell more of your products. White light is most often chosen, but it’s important to know the differences between ultra warm white, clear warm white, neutral white and cool white:
- Ultra warm white is warm and welcoming. It’s perfect for enhancing the design of restaurants, bakeries, wine cellars, etc.
- Warm white light is still very pleasant, but contains more white pigments and is therefore less yellow, less intense, than ultra. This would be ideal for a florist, a greengrocer, fruit and vegetable shop, a textile store, a pharmacy or a gift shop where you don’t want the atmosphere to be too “sterile”, too “medical”.
- Neutral white: this colour is similar to natural light. It should therefore be chosen for a faithful rendering of the colours and textures of your products. It’s ideal for a window display, or for a jewellery, cosmetics, fashion or flower shop, etc.
- Cool white adds a dynamic bluish hue. This colour is ideal for industrial premises or shops looking to create a more modern atmosphere. However, it is not suitable for butchers’ shops, for example, as it gives the meat an unpleasant grey appearance.
Tip 7. Call in an expert
For attractive shop and window displays, opt for expert lighting and layout advice. Thanks to his experience in the field, he can give you advice tailored to your tastes and needs.
Rodalight is your trusted partner for lighting work in your shop.
